Again, my organizations social media use is extremely informal. The majority of the posts are made by the owner, Ralph, and a few other crew members will make a post when Ralph is unavailable. Even though they are informal with the way they use their facebook page, it is surprisingly effective. Their page has about 1,500 likes and almost every post on the page has multiple likes and comments.
One of their more recent posts read; "you
all should follow your dreams like i did open a place that people would
talk about and would love to eat at so i named it turf n surf poboy
started as a trailer then ran out of land down town so look at us now we
at lavaca street bar cooking it up so come out this week end and let
us cook it up great drinks and some great football love you." That post got 33 likes, 5 shares, and 5 comments. This just goes to show that even though they use social media in a much more relaxed way, they are still getting their message across and are reaching the potential customers.
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